InvestFuture — making finance easier to understand
Brand built around helping people better understand finance and investing and improve their financial literacy.
By the time I joined, the brand was already well-known and had an established audience. The company was at a stage of strengthening its positioning and scaling, and I contributed to the brand’s development during this period.
By the time I joined, the brand was already well-known and had an established audience. The company was at a stage of strengthening its positioning and scaling, and I contributed to the brand’s development during this period.
Rebuilding the visual system
One of my first tasks was to refresh the brand’s visual presence across social media and the website in line with the company’s current business goals.
I conducted competitor research and analysed visual trends in the financial sector, combining these insights with key information about the InvestFuture brand to rebuild its visual system.
I conducted competitor research and analysed visual trends in the financial sector, combining these insights with key information about the InvestFuture brand to rebuild its visual system.
The next step was to consistently apply the new system across everyday communications. Together with journalists and an SMM specialist, I worked on content creation while maintaining a cohesive visual identity across channels.
We tracked performance monthly, and audience growth was observed across all channels, with the most significant increase occurring shortly after the visual identity update.
We tracked performance monthly, and audience growth was observed across all channels, with the most significant increase occurring shortly after the visual identity update.
Making complex information understandable
One of InvestFuture’s products was an educational platform designed to explain complex financial topics in a simple and accessible way.
My role was to structure complex information and translate it into clear visual formats and infographics. This required thinking not only about the content itself, but also about how people perceive, process, and understand information.
My role was to structure complex information and translate it into clear visual formats and infographics. This required thinking not only about the content itself, but also about how people perceive, process, and understand information.
Events & Community
Events became another way to strengthen the brand’s presence and build direct connections with its audience.
Together with the team, I contributed to a range of formats — from online webinars with guest experts and themed meetups to a week-long educational retreat in Karelia and offline community events.
Together with the team, I contributed to a range of formats — from online webinars with guest experts and themed meetups to a week-long educational retreat in Karelia and offline community events.
Event landing page.
From financial education
to play
to play
Despite the financial focus of the team, we were never short on creative ideas. We decided to create a board game that would help people explore the complex topic of investing in a playful and engaging way.
I contributed to the game’s visual development and created its mascot, helping translate the brand’s educational mission into a more engaging and approachable format.
I contributed to the game’s visual development and created its mascot, helping translate the brand’s educational mission into a more engaging and approachable format.
The people behind the work
I was lucky to work with such a talented and supportive team — a group of smart, fun people who truly enjoyed working together. Mutual respect and support were a natural part of our day-to-day work. We worked like a well-oiled machine, and even during the busiest periods, everyone was always ready to step in and help each other.
This experience reinforced how much a company’s success depends on a well-coordinated team that is valued.
This experience reinforced how much a company’s success depends on a well-coordinated team that is valued.
Victoria Vdovkina
