•
Another portfolio,
another designer?
But I think
Design - is not a pretty picture,
it's a business tool.
So I reinforced my design background with knowledge of marketing and branding,
and even worked temporarily as a marketer
Developed
marketing strategies
marketing strategies
to promote the company on the market
Went on a marketing
director's course
director's course
to increase efficiency
Managed a team
of multidisciplinary specialists
in-house and outsourced
in-house and outsourced
I also take great pleasure in learning from the best:
Anna Radchenko
creative director, producer,
collaborated with Disney, Radisson, Nestle, Nike, etc...
Nilufar Sharipova
chief strategy officer, ex-marketing director at Procter&Gamble
(Tide, Ariel, Always, Head & Shoulders, Old Spice, Pampers, Gillette, Venus...)
How has all this affected my work
as a designer?
Fundamentally
-
Individual approachNo blindly copying trends as they do not reflect the brand -
In-depth analysisYour audience is more than gender,
age and wealth -
Listening and hearingTo offer solutions that
are relevant to you
Anyway, looking for an opportunity to be helpful and influence the result
Thanks for your time!
