Branding
Kobak School
School of Robotics in St. Petersburg

A school offering three strands, each tailored to a different level of training.


Task:

To develop a stylish and modern identity for the new company. Each strand should have its own distinct design, while maintaining a unified look that reflects the school's cohesive identity.


Solution:

I adopted a minimalist style with a restrained color palette and straightforward shapes, aligning with both contemporary design trends and the company’s focus on technology and education.

Concept
The logo is inspired by the image of a robotic hand holding something resembling a grain — a symbol of knowledge.

For each direction, this "grain" is rendered in a different color.

I selected the shades to ensure they are equally legible on both white and the company's brand color.

Минутка
Brand Identity Concept for a Fast Food Café

Task:

To develop a fresh, modern, and youthful identity for a fast food café offering porridge, soups, juices, pies, and puffs — with both takeaway and on-site service.


Solution:
The identity embraces a playful and light aesthetic, designed to appeal to a young, trendy audience while avoiding the typical canteen or institutional look.
Zelen'
Shopping and entertainment centre in Yoshkar-Ola

Task:

Develop the identity of a new shopping centre with a concept based on sustainability and modernity.

Solution:
For the logo it was decided to use a blade of grass to emphasise the concept of the mall.
The comma at the end of the name was transformed into a circle, which resembles the sun and laconically completes the logotype
Магазин Квартир
Real estate agency in Rostov-on-Don

Task:

Develop an identity for the new company in the market.

At the same time emphasise that the team consists of experienced managers who can help with the selection of flats for both housing and investment.

Solution:
As a basis I took a combination of blue and white colours, which emphasises the business style of the company and corresponds to the internal dress code.
In the name I used the letter "M" turning into "2", which implies a square metre (we are talking about real estate).
Logos
Portfolio. Victoria Vdovkina.
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